Kate Percy one of Sunday Times Maserati Top 100 Entrepreneurs

Kate Percy one of Sunday Times Maserati Top 100 Entrepreneurs

Kate Percy, founder of food scale-up, Go Faster Food, has been recognised as one of the 100 game-changing entrepreneurs in the UK by Maserati in conjunction with The Sunday Times.

With the full 100 showcased in the Sunday Times on Sunday 29 April, Percy is recognised among the top entrepreneurs in the country who are making the most valuable contribution to the economy.

A linguist working as a partner in a European marketing agency until 1993 and then taking a career break to have a family, Percy turned her attention to the food industry when helping her husband fuel his training for the New York marathon.  Struggling to get the energy he needed, Kate set about creating recipes and snacks to fuel his increasingly active lifestyle.

Fast forward a decade and Kate has published four cook books – Go Faster Food, Go Faster Food for your Active Family, Fuelsmart for Race Day and Go Eat, Go Active (for Virgin Sport) – launched an energy ball product, Go Bites, and created a healthy eating education programme called eat Like An Athlete which is delivered to businesses, schools and sports clubs throughout the UK.  She has an army of professional and amateur athletes and active people using her recipes and eating her snacks.

Kate Percy comments:

‘I am utterly delighted to be included in the Sunday Times Maserati Top 100 and particularly proud to be considered a game-changing entrepreneur.  When I founded Go Faster Food just over 10 years ago we were on the cusp of some of the serious health problems we see today caused by continued poor diet – obesity, diabetes, sugar over-load etc. My entire approach is based around a principle that real food fuels you better and that applies whether you are a high performing athlete, a mum with an active family or a school-aged child: the better you eat, the better you perform both mentally and physically.  Whatever we are working on as a team it has to answer to this principle, whether we are developing new recipes, talking to a sports team, on the road sampling at our retail outlets or working on new product launches. We have recently made changes to our Go Bites recipe to make sure that the whole range is accessible to as many people as possible reformulating to be vegan-friendly, gluten and dairy-free and we continue to look at ways we can reduce our environmental impact with our packaging.’


February 2009: Kate founded Go Faster Food 10 years ago with an aim to inspire and help fuel active lifestyles with delicious food and relevant knowledge about what to eat to perform and feel better.

July 2009: After the launch of her best-selling recipe book Go Faster Food (2009), she fast became the go-to cook for active men and women with her recipes used by GB athletes and Olympians, as well as in-house chef for 220 Triathlon and food guru for Great Run’s Athletics Weekly magazine.

November 2012: Her highly-acclaimed practical nutrition and recipe book Go Faster Food for your Active Family was the catalyst for her ‘eat like an athlete’ education programme, workshops, courses and resources used in schools and sports clubs across the UK, including Virgin Sport, the GB Youth Winter Olympic Development Squad and the Wiltshire Lawn Tennis Association.

February 2017: Supported by NatWest business incubator, Entrepreneurial Spark and subsequently crowdfunding platform, Tesco BackIt, Kate launches Go Bites energy balls crafting them to make sure they delivered 100% natural energy to a growing need for gluten, dairy and vegan-friendly products

March 2017: Google distributes Go Bites at its London HQ as part of its healthy eating programme

July 2017: Confirmed healthy eating partner for Race for Life South West region

August 2017: Percy establishes UK-wide high street retail distribution among independent sports shops and health food retailer Holland & Barrett

March 2018: Go Bites launches into Tesco Extra stores throughout the UK

April 2018: Kate recognised among the top entrepreneurs in the country who are making the most valuable contribution to the economy

A company with purpose, Go Faster Food’s Eat Like An Athlete education programme has reached over 50,000 people to date helping them understand the link between what you eat and how you perform and feel. Kate concludes:

‘The launch of Go Bites will help us to reach more people more quickly. We are committing 10% of net profits from the sale of every pack to fund more food education workshops over the coming years and will be working with like-minded organisations fixed on empowering the UK with knowledge about food and fitness. Watch this space!’   

(Photo credit: Pal Hansen, Sunday Times)